50 years of Empowering Women & Preserving The Craft of Needlework

Behbud is a self-sustainable non-profit organization that has trained more than 300,000 women artisans spanning over five generations, and has paved the way to preserve some of the most exquisite crafts of Pakistan. Realizing the devastating impact of the war of 1965, on widows and their children, a group of dedicated women volunteers, initiated the Behbud Association of Pakistan. Behbud began in a garage- A small set-up with a few sewing machines for the widows of the war to make crafts and home textiles for sale. Two years later, in the summer of 1967, Behbud was formally launched in Rawalpindi, with a mission to economically empower women through skill training in local crafts, free healthcare, counseling and education for their children.

Women Of Behbud

Shehla Mumtaz

Community Leader, Behbud, Rawalpindi

I was 24-years-old when I first walked into Behbud’s Industrial Home in Rawalpindi, with a baby in my arms. I was widowed with four little girls and no idea what real life was all about…

Rukhsana Rashid

Community Worker, Behbud, Rawalpindi

I ’ve been with Behbud since 1996. My family has never encouraged women to work. For them, a woman’s role is restricted to that of a homemaker. But from the start there was always…

Afida Kausar

Master Trainer, Industrial, Rawalpindi

I was very young when I got married. From early on, I felt inclined towards stitching and needlework. I think this was mainly because my husband barely ever worked…

Mazloom Bibi

Master Trainer

Married to a man who gave up his truck driving job after becoming a drug addict, Mazloom Bibi’s life was spent living in abject poverty. So poor that at times she and her children would have to starve…

Tasneem Amir

Incharge SWAT Skill Development Centre

Immediately after their wedding, Tasneem Amir and her husband decided to move to Rawalpindi. Having lived in Manglor, Swat, all their lives, the young couple wanted to build a better…
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Farzana Idress

Homebased Worker, Qaziabad

Having joined Behbud as a home-based worker 18 years ago, Farzana felt compelled to seek out an avenue for earning because her husband’s meager income wasn’t enough to make ends meet…

Fakhra Sultana

Home-based Worker, Qaziabad

Immediately after their wedding, Tasneem Amir and her husband decided to move to Rawalpindi. Having lived in Manglor, Swat, all their lives, the young couple wanted to build a better life…

Our Crafts

Discover our complete range of apparel and home textiles.

Shop Our Book

Discover our full story by ordering our book; Embroidering Dreams - 50 Years of Empowering Women and Preserving the Craft of Needlework; that highlights women empowerment stories and needlecraft excellence; a catalogue of Behbud’s brilliance.

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