About Us

About Us

Self Sustainable Non profit Organisation

Today, over 50 years later, Behbud has blossomed into a movement that has empowered five generations of Pakistani women to break through the shackles of patriarchy and take back the reins of their own lives. Behbud has been instrumental in the uplift of over a million disadvantaged women and their communities since 1967.
Behbud bases itself on the sole principle of working at the grassroots; physically reaching out and providing free of cost training in hand embroidery and needlework to women restricted to their homes and villages.
Apart from our skill development programs and fair wages, we also provide free healthcare to our workers and their families, and open schools for their children in their communities.
Producing handmade apparel, home textiles and accessories in 11 different traditional crafts, Behbud has played a significant role in keeping the crafts of Pakistan alive today.
Today, the Behbud ecosystem not only prides itself as a self-sustainable entity, but also as an ethically driven fashion brand that benefits both its home-based workers and Pakistani society.


Behbud Association’s headquarters, set in the heart of Rawalpindi, is one of the largest hand embroideries unit in Pakistan. With a systematic recruitment process in place, we formally evaluate each individual woman’s craft know-how and artistic interests, and consequently begins a thorough training process for skill enhancement and refinement.


From the very beginning, Behbud introduced the concept of home schools in communities where children were at risk of dangers such as abuse and exploitation. Currently with eight home schools in rural and urban slums located in Islamabad and Rawalpindi, Anjum Riyazul Haque, the Chairperson of the Education Committee at Behbud, explains that these schools were launched as a safe haven for unsupervised toddlers.


We approach the subject of women’s health in a sensitive manner. This is because sexual and reproductive health is often considered taboo subjects due to a lack of awareness and guidance. It is for this reason that primary and reproductive healthcare has always been one of our greatest missions in women empowerment.


We swiftly respond to catastrophic events through our extensive disaster relief work. During the 2005 earthquake, we rehabilitated affectees by spearheading the construction of 168 shelters in remote villages in the Abbottabad District, including the establishment of a rehabilitation center for the injured at our Lahore chapter.

Shop Our Book

Discover our full story by ordering our book; Embroidering Dreams - 50 Years of Empowering Women and Preserving the Craft of Needlework; that highlights women empowerment stories and needlecraft excellence; a catalogue of Behbud’s brilliance.

Back To Top

Display your work in a bold & confident manner. Sometimes it’s easy for your creativity to stand out from the crowd.